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The Salesforce certification program offers six distinct paths that cater to the professional goals of the candidates. Each path encompasses various options that concentrate on specific aspects of Salesforce. The categories are as follows:
1. Salesforce Administrator
♦ Administrator
The Salesforce Administrator certification is intended for individuals who possess Salesforce experience and are consistently seeking ways to help their organizations leverage more features and capabilities.
♦ Advanced Administrator
The Salesforce Advanced Administrator certification is intended for experienced Salesforce Administrators who have honed their proficiency in utilizing advanced Salesforce features and functionalities to address diverse business challenges.
♦ CPQ Specialist
The Salesforce CPQ Specialist certification is intended for individuals with experience in implementing Salesforce CPQ. This credential is an excellent means to showcase expertise and understanding in creating, developing, and executing quoting flows utilizing Salesforce CPQ.
♦ Marketing Cloud Administrator
The Salesforce Marketing Cloud Administrator certification is intended for administrators who can set up Marketing Cloud products using industry and product best practices. Candidates should possess a general understanding of data structure in subscriber data management and have adeptness in navigating Setup. Certified Marketing Cloud Administrators are capable of efficiently troubleshooting account configuration and user requests.
♦ Platform App Builder
The Salesforce Platform App Builder certification is intended for individuals who can exhibit proficiency and understanding in creating, developing, and executing custom applications using the declarative customization capabilities of the Salesforce Platform.
2. Salesforce Developer
♦ Platform Developer I
Developers who earn the Certified Platform Developer I certification possess the knowledge and skills required to create and deploy custom business logic and interfaces using the programmatic capabilities of the Lightning Platform. They have a clear understanding of when to employ declarative versus programmatic approaches and are proficient in extending the Lightning Platform using Apex and Visualforce.
♦ Platform Developer II
The Salesforce Platform Developer II (PDII) certification is intended for individuals who possess advanced skills and experience in the programmatic capabilities of the Salesforce Platform and data modeling. They can proficiently develop intricate business logic and interfaces.
♦ JavaScript Developer I
Developers who earn the Certified JavaScript Developer I certification have practical experience in developing front-end and/or back-end JavaScript applications for the web stack. They are adept in working with JavaScript-related technologies like Lightning Web Components.
♦ OmniStudio Developer
The Salesforce CPQ Specialist certification is designed for individuals who possess experience in implementing Salesforce CPQ. This certification provides an outstanding opportunity to demonstrate proficiency and comprehension in creating, developing, and executing quoting flows utilizing Salesforce CPQ.
♦ B2C Commerce Developer
The Salesforce B2C Commerce Developer certification is intended for individuals with experience as full-stack developers for Salesforce Commerce Cloud Digital.
Industries CPQ Developer
The Salesforce Industries CPQ Developer certification is intended for individuals with experience in developing configure, price, and quote applications for the Salesforce Communications, Media, Energy, and Utilities Clouds.
♦ Marketing Cloud Developer
Marketing Cloud Developers who are certified possess practical expertise in developing solutions across the entire platform. They are adept at creating tailored, dynamic messaging and landing pages, and have a strong command of Marketing Cloud scripting languages. Furthermore, they have extensive experience in sophisticated segmentation, analytics and reporting, as well as data configuration.
♦ Platform App Builder
Individuals who hold the Salesforce Platform App Builder credential are capable of exhibiting proficiency and understanding in the development, creation, and integration of bespoke applications utilizing the declarative customization features provided by the Salesforce Platform..
3. Salesforce Consultant
♦ Experience Cloud Consultant
The Salesforce Experience Cloud Consultant certification is intended for individuals who possess prior expertise in consulting and implementing Experience Cloud as part of a client-facing job role. Candidates should also be capable of identifying and resolving platform-related issues through effective troubleshooting and analytical problem-solving skills.
♦ Education Cloud Consultant
The Salesforce Education Cloud Consultant certification is intended for consultants who possess prior experience in deploying Salesforce Education Cloud solutions while interacting with clients in a customer-facing capacity.
♦ Tableau CRM And Einstein Discovery Consultant
The Salesforce Tableau CRM and Einstein Discovery Consultant certification is intended for consultants who possess prior experience in designing and executing solutions on the Tableau CRM and Einstein Analytics and Discovery platforms while interacting with clients in a customer-facing role..
♦ Field Service Consultant
The Salesforce Field Service Consultant certification is intended for individuals who have demonstrated expertise in the administration and customization of Salesforce, along with the ability to offer consulting services to clients on their field service operations.
♦ Marketing Cloud Consultant
The Salesforce Marketing Cloud Consultant certification is intended for professionals who are skilled in configuring and implementing email application tools within the Salesforce Marketing Cloud. These individuals are capable of delivering solutions for executing tactical and strategic email campaigns. They possess extensive knowledge of various Salesforce applications, frequently manage and customize Salesforce, and collaborate with stakeholders to identify and address their specific requirements.
♦ Nonprofit Cloud Consultant
The Salesforce Nonprofit Cloud Consultant certification is intended for consultants who possess prior experience in designing and deploying Salesforce Nonprofit Cloud solutions while interacting with clients in a customer-facing role, aimed at fulfilling their specific business requirements.
♦ OmniStudio Consultant
The Salesforce OmniStudio Consultant certification is aimed at individuals who possess prior experience in consulting on the development of cloud-based applications utilizing OmniStudio tools, while working with clients in a customer-facing capacity.
♦ Pardot Consultant
The Salesforce Pardot Consultant certification is intended for individuals who have prior experience in deploying Pardot solutions while interacting with clients in a customer-facing role. These individuals possess the ability to design and implement Pardot solutions tailored to their clients' business requirements, thereby contributing to their long-term success.
♦ Sales Cloud Consultant
The Salesforce Sales Cloud Consultant certification is aimed at professionals who possess prior experience in deploying Sales Cloud solutions while interacting with clients in a customer-facing role. These individuals have the ability to design and execute Sales Cloud solutions that are both maintainable and scalable, contributing to their clients' long-term success.
♦ Service Cloud Consultant
The Salesforce Service Cloud Consultant certification is intended for professionals who possess prior experience in deploying Service Cloud solutions while interacting with clients in a customer-facing role. These individuals have the ability to design and execute Service Cloud solutions that are tailored to their clients' business requirements, while also being both maintainable and scalable. Furthermore, they contribute to their clients' long-term success.
4. Salesforce Architect
♦ Application Architect
Individuals holding the Salesforce Application Architect credential have extensive knowledge and expertise in the various features and functionalities of Salesforce's native environment. Moreover, they possess the capability to create effective role hierarchies, data models, and sharing mechanisms.
♦ B2B Solution Architect
The Salesforce B2B Solution Architect certification is designed for professionals who specialize in building multi-cloud B2B solutions on the Salesforce Platform that provide significant business value to their clients.
♦ B2C Solution Architect
The Salesforce B2C Solution Architect certification is intended for professionals who possess the ability to design multi-cloud solutions on the Salesforce Platform. These solutions are aimed at enabling highly personalized and seamless customer experiences, thereby enhancing customer engagement and satisfaction.
♦ B2C Commerce Architect
Individuals holding the Salesforce B2C Commerce Architect certification possess the experience and expertise required to design global sites that cater to multiple brands and channels, utilizing standard design patterns.
♦ Heroku Architect
The Heroku Architect certification is intended for individuals who possess in-depth knowledge, expertise, and significant experience in designing scalable solutions, as well as deploying and managing applications on Heroku. Additionally, they have experience managing teams and build-workflows on the platform.
♦ System Architect
System Architects specialize in managing off-platform systems, integration, securing access between systems, and overseeing governance and testing capabilities for deployment and ongoing modifications of Salesforce.
♦ Technical Architect
Individuals holding the Salesforce Technical Architect certification possess extensive knowledge across various development platforms. They utilize their skills and experience to evaluate customer requirements and design secure, high-performance technical solutions that leverage the full potential of the Salesforce platform.
5. Salesforce Marketer
♦ Marketing Cloud Administrator
The Salesforce Marketing Cloud Administrator certification targets administrators who can efficiently configure Marketing Cloud products, utilizing industry and product best practices. Candidates should possess a good understanding of data structure in subscriber data management and have a thorough knowledge of navigating Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account configuration and user requests.
♦ Marketing Cloud Consultant
The Salesforce Marketing Cloud Consultant certification is intended for individuals with expertise in implementing and setting up the Salesforce Marketing Cloud email application tools. They are capable of providing solutions for executing both tactical and strategic email campaigns. Certified Marketing Cloud Consultants have a comprehensive understanding of Salesforce applications, regularly configure and manage Salesforce, and collaborate with stakeholders to define requirements.
♦ Marketing Cloud Developer
Individuals who hold the Certified Marketing Cloud Developer credential demonstrate practical skills in developing custom solutions across the Marketing Cloud platform. They specialize in creating personalized, dynamic messages and landing pages using Marketing Cloud scripting languages. These developers are also proficient in advanced segmentation, reporting and analytics, as well as data configuration.
♦ Marketing Cloud Email Specialist
Individuals who hold the Salesforce Marketing Cloud Email Specialist certification have expertise in email marketing best practices, including designing effective messages, managing subscriber data, optimizing inbox delivery, and integrating external systems with Marketing Cloud email application. They have demonstrated their knowledge, skills, and experience in these areas through certification.
♦ Pardot Consultant
The Salesforce Pardot Consultant certification is intended for individuals who have hands-on experience implementing Pardot solutions in a customer-facing role. The candidates should possess the ability to design and implement Pardot solutions that align with customers' business requirements and contribute to their long-term success.
♦ Pardot Specialist
The Salesforce Pardot Specialist certification is aimed at individuals who can showcase their proficiency and expertise in creating, designing, and implementing marketing workflows using the Pardot platform.
6. Salesforce Designer
♦ User Experience (UX) Designer
Individuals who want to design human-centered experiences on the Salesforce Platform can earn the Salesforce UX Designer credential. This credential is suitable for aspiring or experienced designers.
♦ Strategy Designer
Individuals who hold the Salesforce Strategy Designer credential are recognized for their expertise in using design methodologies to develop impactful experience strategies that achieve business objectives through the Salesforce Platform. These candidates possess a comprehensive skill set that encompasses business acumen, innovation, design thinking, and project delivery.
